When you think of fashion you think Yves Saint Laurent, Karl Lagerfeld, Chanel, Versace, Valentino and many more names that scream unaffordable and high end. Although they are tailored to the fashion elite and wealthy clientele, average Joe’s still follow these big named brands even though the high price items would never make their way to our closets. Fashion designers change with the seasons and keep things interesting. Their marketing techniques are “on point”, as you’d say. However, help from an information designer or graphic designer can be credited to brand name success.